lookbook
Friday, August 12, 2005
Green media -inthetrenches
IN THE TRENCHES™
ITT007™ “In The Trenches of 2007”
Despite claims to the contrary, the calls have increased. Many have seen their budgets cut, and recent events have seen a shift in the socio-economic front and a change in business, advertising and promotional strategy. As of September 2004 unemployment was set @ 8 million. While the reasons vary, many have made the decision to establish their own businesses. The criteria for a small business, has left many believing they are minute and lost, as far as support services go. The "trench" will be their playing field.
Presentation
QUESTIONS AND ANSWER PERIOD--------20 MINS Floor open to questions and answers from participants!
Support via online
News letter!
TOPICS Creative Independent Strategizing™ Overview - What, Why, When, where, who, How
Clarify your Mission, vision, strategy and tactics
1. Defining Possibilities Creative- gold mining recognition development
2. Statement of purpose RE-Defining intent: Setting Mission, vision,Goals, strategy and tactics
3. Product draft Creative- gold mining reckoning affirmation
4. Am I cut from entrepreneurial cloth?
5. proposal draft
6. Industry analysis Trend forecasting competition analysis
7. Customer analysis Trend forecasting
8. Product development Creative gold-mining residual Income
9. Securing Intellectual property rights
10. Set Up Website blogs networks
· Alldomains.com
· Bigstep.com
11. Start building Your Constituents-
i. Mailing list / forum announcements, online communities
ii. Networks:- media list, mentors, referrals, it is about access
iii. Look for referrals to bulk buyers
iv. Trade organization, community organization
12. Marketing Strategy, Consider differing typs of marketing strategy
· Defining your Branding and finding your niche
· Retail Options
· Pricing Strategy
· Web Strategy, “VM007™” Virtual marketing towards
13. Sales & Retail strategy, sales help, sales, method, sales tools
14. Statement of purpose
15. RE-Defining intent: Setting Mission, vision, strategy and tactics
16. ownership
17. Budgeting, bootstrapping and barter how is this going to get done
18. legal structure
· Licenses, Registration of trademarks service-marks,
· Toeing the line-federal, state, county and zoning laws Brooklyn specific where to go
19. Operational structure Competitive Sourcing & Production
20. Operational plan
· Staffing and Training Solutions
· Finding, Managing and keeping partners apprentices & interns
21. Statement of purpose RE-Defining intent: Setting Mission, vision, strategy and tactics
22. aligning brand, name position strategy
23. Develop a launch strategy
24. Promotion and Pr Plan
· Finding courting and keeping loyal clients- customer relations strategy
· Budgeting, bootstrapping and barter
· Maintaining a presence with customers and business contacts
· Branding yourself,
25. Advertising Strategy
· Finding courting and keeping loyal clients
26. Financials
· Investors
· Budgeting, bootstrapping and barter
· Banking, Line of credit
· Creating Your Own Benefits package savings plan
· Health insurance, retirement, vacation time etc
· Business Insurance, license fees, supplies,
27. Finding support
· Professional help
· Trade associations
· Networking – volunteering your way to success
· Web networks
· Collaborating
The Formal business plan
community events, web-marketing, digital marketing, traditional venues- theaters and gallery fashion, design, fine, utilitarian arts, performance , musical , written word, spoken word, digital arts at stores, restaurants, street fairs, community events, web-marketing, digital marketing, traditional venues, theater, gallery, on-line, magazine, designers, art, artist, jazz, musicians, poetry, poets, multi-media, graphics, illustration, community, products, gifts, merchandise, custom one-of-a-kind, opinions, business, information,
ITT007™ “In The Trenches of 2007”
Despite claims to the contrary, the calls have increased. Many have seen their budgets cut, and recent events have seen a shift in the socio-economic front and a change in business, advertising and promotional strategy. As of September 2004 unemployment was set @ 8 million. While the reasons vary, many have made the decision to establish their own businesses. The criteria for a small business, has left many believing they are minute and lost, as far as support services go. The "trench" will be their playing field.
Presentation
QUESTIONS AND ANSWER PERIOD--------20 MINS Floor open to questions and answers from participants!
Support via online
News letter!
TOPICS Creative Independent Strategizing™ Overview - What, Why, When, where, who, How
Clarify your Mission, vision, strategy and tactics
1. Defining Possibilities Creative- gold mining recognition development
2. Statement of purpose RE-Defining intent: Setting Mission, vision,Goals, strategy and tactics
3. Product draft Creative- gold mining reckoning affirmation
4. Am I cut from entrepreneurial cloth?
5. proposal draft
6. Industry analysis Trend forecasting competition analysis
7. Customer analysis Trend forecasting
8. Product development Creative gold-mining residual Income
9. Securing Intellectual property rights
10. Set Up Website blogs networks
· Alldomains.com
· Bigstep.com
11. Start building Your Constituents-
i. Mailing list / forum announcements, online communities
ii. Networks:- media list, mentors, referrals, it is about access
iii. Look for referrals to bulk buyers
iv. Trade organization, community organization
12. Marketing Strategy, Consider differing typs of marketing strategy
· Defining your Branding and finding your niche
· Retail Options
· Pricing Strategy
· Web Strategy, “VM007™” Virtual marketing towards
13. Sales & Retail strategy, sales help, sales, method, sales tools
14. Statement of purpose
15. RE-Defining intent: Setting Mission, vision, strategy and tactics
16. ownership
17. Budgeting, bootstrapping and barter how is this going to get done
18. legal structure
· Licenses, Registration of trademarks service-marks,
· Toeing the line-federal, state, county and zoning laws Brooklyn specific where to go
19. Operational structure Competitive Sourcing & Production
20. Operational plan
· Staffing and Training Solutions
· Finding, Managing and keeping partners apprentices & interns
21. Statement of purpose RE-Defining intent: Setting Mission, vision, strategy and tactics
22. aligning brand, name position strategy
23. Develop a launch strategy
24. Promotion and Pr Plan
· Finding courting and keeping loyal clients- customer relations strategy
· Budgeting, bootstrapping and barter
· Maintaining a presence with customers and business contacts
· Branding yourself,
25. Advertising Strategy
· Finding courting and keeping loyal clients
26. Financials
· Investors
· Budgeting, bootstrapping and barter
· Banking, Line of credit
· Creating Your Own Benefits package savings plan
· Health insurance, retirement, vacation time etc
· Business Insurance, license fees, supplies,
27. Finding support
· Professional help
· Trade associations
· Networking – volunteering your way to success
· Web networks
· Collaborating
The Formal business plan
community events, web-marketing, digital marketing, traditional venues- theaters and gallery fashion, design, fine, utilitarian arts, performance , musical , written word, spoken word, digital arts at stores, restaurants, street fairs, community events, web-marketing, digital marketing, traditional venues, theater, gallery, on-line, magazine, designers, art, artist, jazz, musicians, poetry, poets, multi-media, graphics, illustration, community, products, gifts, merchandise, custom one-of-a-kind, opinions, business, information,
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