lookbook

Brand decisions Pulling It Together
§ Creating a Visitor/Shopper Path guide
§ Brand cohesion with, Web Aesthetics
o Colors,
o fonts,
o frames,
o Style,
o Images/ graphic
§ Type
· Title and Brand Logos
· Product shots
· Advertisers graphics
· Photos that support
· Photos or graphic buttons
· Event photos
· Press clippings
§ Format
§ Resolution
· Down loadable or not
· Low resolution for web
· High for printable feature eg press photos could be uploaded to flickr in a special press file!
§ Sizes
§ Host
§ Design elements
· Balance
· Color
· Double Entendre
· Embellishment
· Fabrication
· Fit
· Flow
· Form
· Individuality
· Intensity
· Labeling
· Line
· Proportion
· Rhythm
· Scale
· Silhouette
· Space
· Texture